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  This year I haven't provided a discount to my customers and subscribers as part of Black Friday, simply because a small business like myself cannot generally adjust   retail prices to the level that bigger companies can. The margins simply are not there and with the time and care put into my products, it just wouldn't be cost effective. One thing that a lot of small business owners don't reveal, whether on social media such as Instagram, Twitter, Facebook and newsletters, is that their business may not be their sole focus. I have spoken to a lot of people...

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